Search Engine Marketing Specialist
|Location:||Port Washington, NY|
|Benefits:||Paid time off, 401k, Medical & Dental coverage and much more.|
|Employment Type:||Full Time|
|Description:||Global Industrial www.globalindustrial.com is a growing subsidiary of Systemax Inc. www.systemax.com, a Fortune 1000 company listed on the New York Stock Exchange. For 60 years, we've been a leader in the direct marketing of private label and brand name industrial equipment and supplies in North America. We carry over 750,000 items and products that are sold through our website, email campaigns, corporate relationships, affiliate marketing, telemarketing, special promotions and full-color catalogs.|
|Duties:||• Proactively expand and improve ad campaigns.|
• Provide ongoing analysis of paid search campaigns, visibility and traffic metrics.
• Conduct keywords research and additions to new and existing campaigns.
• Conduct adcopy adjustment and testing according to best practice.
• Regular and ad-hoc reporting on campaign status to senior management.
|Qualifications:||• Advertising agency experience highly preferred|
• Bachelors Degree
• 2-4 years of experience
• Management of Google Adwords, Yahoo, Bing, MSN, Ask.com, shopping engines etc.
• Strong knowledge of keyword research and traffic estimation for both Pay Per Click (PPC) advertising and search engine optimization (SEO).
• Increase organic search visibility through advertizing on combination of channels.
• Ability to manage multiple projects at one time
• Strong attention to detail, problem solving, and time management skills
• Ability to work in a team and cross-team environment
• Working in any search capacity in Google, MSN, Bing preferred.
o Certified Google Advertising Professional
o Certified Yahoo! Ambassador
o American Marketing Association Member
o Link building
o Local search optimization
o Website analytics
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