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Search Engine Optimization & Marketing Analyst - SEO

Location:Port Washington, NY
Benefits:Paid time off, 401k, Medical & Dental coverage and much more.
Employment Type:Full Time
Department:Digital Marketing
Description:Global Industrial, a subsidiary of Systemax Inc., a Fortune 1000 company, is recognized by customers and vendors alike as the leading direct marketer of industrial equipment. With over 40 full-color catalogs in multiple languages, extensive sales efforts, and comprehensive support services, Global Industrial has exciting opportunities for professionals.

Search engine marketing specialist with thorough understanding of drivers of search engine positioning,
Result oriented focused on driving ROI through integrated SEO strategy.
Duties: Responsible for search engine optimization and enhancing the rankings of business critical keywords.
Provide ongoing analysis of organic traffic metrics.
Conduct keywords research and SERP ranking analysis.
Conduct ad copy adjustment and testing according to best practice
Manage and enhance Social presence with SEO impact.
Write regular submissions for company blog.
Work as a resource to product management and web team on keyword relevance.
Track organic traffic improvement for a broad portfolio of keywords.
Qualifications: Bachelors Degree (Computer related fields preferred e.g. computer science, computer engineering etc)
1-3 years of experience
Strong knowledge of keyword research and traffic estimation.
Strong knowledge of HTML tags, understanding of
Strong knowledge of Excel.
Ability to manage multiple projects at one time
Ability to work in a team and cross-team environment
Working knowledge of SEO Tools, Google Webmaster, Google Analytics.
SEM experience highly preferred.
Preferred skills:

o Link building, Landing page optimization.
o Social outreach programs
o Local search optimization
o Web analytics

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